Methods of communication between people, businesses, and churches are rapidly changing and compounding. It wasn’t long ago that email became an every day part of life. Now people are engaging one another on social networks such as Facebook, Youtube, and Twitter (the new craze and personal fav). In addition, websites, blogs, podcasts, and status updates are used as a means of broadcasting an individual’s thoughts and life experiences. The ways in which we communicate will continue to evolve and will never the same.
How do these changes in communication impact the gospel presentation? Should local churches adopt every trendy social media that pops up? Are pastors expected to have a Facebook (and now Twitter) account? Should churches keep an active blog? If so, who’s supposed to manage all of this stuff? At The Church at Chapel Hill we are asking ourselves, “What should our role be in the online community? What responsibilities do these means of communication create?”
Web 2.0 reflects a global shift to interconnectedness. People desire relationships, even if they are only online, and spend ample amounts of time perusing the web. If used correctly, the platforms mentioned above can greatly expand the reach of any church. As the cliche’ states, the message doesn’t change. However, the methods do. We must begin thinking Ministry 2.0.
At The Church at Chapel Hill we are certainly not experts, and surely there are better models, but here’s our thought process and a few tools/platforms we are currently implementing.
Website: www.churchatchapelhill.com
Content MUST be updated regularly. Reading a stale website is like reading yesterday’s newspaper. Our site provides our congregation a place to view recent images, watch weekend messages, and even signup for current events. We intentionally highlight our website inside of our services and on most print pieces.
Facebook: http://www.facebook.com/pages/Douglasville-GA/The-Church-at-Chapel-Hill/50198901344
Used to communicate event info, share photos, and allows viewers to comment on current message series, etc. Facebook is great but requires attention to remain current and relevant. Again, stale (old) is bad.
Twitter: http://twitter.com/chapelhill
Twitter is a rather new social media and we are still discovering its many uses. Currently, we use the service to interact w/ our congregation as well as other church leaders. Our updates provide info about services & events. We use Twitter to drive traffic to specific pages within our website. We also tweet quotes/points from our weekend services.
Hey, why not follow us for a better idea of how we?re using Twitter? Our user name is @chapelhill
Blog: http://threads.churchatchapelhill.com/ (Congrats. You?ve already found this one.)
Threads is brand new for our church. We just launched this blog on June 11th.
YouTube (or Vimeo):
We were previously using a YouTube channel to provide video content on the web. We have discontinued this and now rely on our website for embedded video distribution.
As you can see, we believe the web is a great place to connect with our local community and provide import information to our congregation. However, if something becomes ineffective or if we simply cannot manage the tool properly, we do not force it. YouTube is one example.
Important:
As stated previously, Web 2.0 is about connecting in relationship. Simply broadcasting without responding to others is really missing the whole idea. Being active in social networking requires regular interaction with your readers, followers, or audience.
Feedback:
Let’s hear from you. How is your church using these social medias. Do you have ideas that we haven’t thought of yet? Is your church using Twitter? If so, leave the user name and church info in the comments field below. We’ll add you to our growing directory.